Have you ever stopped and calculated who are your best customers? It sounds simple but how often do you identify and rank the customers who drive the most profit for your business?
Ranking these customers from highest to lowest by Profit or Life Time Value lets you see which individuals or groups drive an outsized portion of your business results. When you can look at a single list and see your main customers you have the power to identify the unique characteristics of your customers and work hard to attract more. Is it who they are, where they live, or what they buy?
Knowing the answer can be more valuable than just making a sale.
By focusing your customer service, marketing, promotions and sales offers you can build the long-term value of these customers. You can also find more existing and new customers who share the same characteristics as well as empower these customers to become advocates of your business.
Need some help with your marketing? At e-nexus we offer a comprehensive range of services to help you achieve the results you’re after.
Not sure what you need or want to discuss you requirements further? Get in touch so we can explain our range of services further and work with you to get the right mix and balance for you, your business and budget.
