Marketing is so much more than promotion

No matter the size of your business every penny you spend & every hour you commit to your marketing has to count towards you achieving your business goals. Promotion is an important part in your marketing efforts but ‘effective marketing’, the entire marketing that satisfies the needs of your customers is so much more. You … Continue reading Marketing is so much more than promotion

6 questions you should be asking your marketing team

As a business owner, what are the key questions you should be asking those responsible for your marketing? What should you ask to get a better understanding on how marketing is contributing to the success of your business? 1 - How are we measuring the performance of our activities?Show me the results. How many leads … Continue reading 6 questions you should be asking your marketing team

How important are existing customers to your business? Do you know?

How important are existing customers to your business? Do you know? Who doesn’t want a good base of individuals or businesses who are loyal, regular, repeat customers. We all do surely, it makes sound business sense. But do you know how important existing customers are to you business? Are you confident that you are placing … Continue reading How important are existing customers to your business? Do you know?

How much is marketing contributing to your business. Do you know?

Given the availability of data and insight within all organisations, there has never been a better time to measure and regularly monitor the performance and impact of your marketing. Now is the time to identify what works, what could work better and what you should stop to ensure you get the most out of the … Continue reading How much is marketing contributing to your business. Do you know?