How important are existing customers to your business? Do you know? Who doesn’t want a good base of individuals or businesses who are loyal, regular, repeat customers. We all do surely, it makes sound business sense. But do you know how important existing customers are to you business? Are you confident that you are placing … Continue reading How important are existing customers to your business? Do you know?
Given the availability of data and insight within all organisations, there has never been a better time to measure and regularly monitor the performance and impact of your marketing. Now is the time to identify what works, what could work better and what you should stop to ensure you get the most out of the … Continue reading How much is marketing contributing to your business. Do you know?
No matter the size of your business every penny you spend & every hour you commit to your marketing has to count towards you achieving your business goals. Promotion is an important part in your marketing efforts but ‘effective marketing’, the entire marketing that satisfies the needs of your customers is so much more. You … Continue reading Marketing is so much more than promotion
There are so many readily available systems and processes for you to use when measuring, monitoring and enhancing your marketing impact. Some examples include: • Adding a web analytics tool e.g. Google Analytics to your website to track and monitor your website performance. Are you reaching the right audience and are they engaging with your … Continue reading 8 ways to measure, monitor and enhance your marketing
I’m Richard Milton, founder of e-nexus. A career long marketer, holding numerous senior marketing positions throughout my 20 plus years in the profession.
I spend my time working with business owners, managers and marketers to help them improve their marketing decisions, investments and impact.
Let’s hang out
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