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Who are your top customers

Who are your top customers by Profit or Life Time Value?

Have you ever stopped and calculated who are your best customers?  It sounds simple but how often do you identify and rank the customers who drive the most profit for your business? Ranking these customers from highest to lowest by Profit or Life Time Value lets you see which individuals or groups drive an outsized … Continue reading Who are your top customers by Profit or Life Time Value?

6 questions you should be asking your marketing team

As a business owner, what are the key questions you should be asking those responsible for your marketing? What should you ask to get a better understanding on how marketing is contributing to the success of your business? 1 – How are we measuring the performance of our activities?Show me the results. How many leads … Continue reading 6 questions you should be asking your marketing team

How Loyal are your customers?

What do your customers think of your business? Would they recommend you, your products or services to their family and friends? At e-nexus we often talk to our clients about calculating the Net Promoter Score (NPS). Gauging your customer’s overall satisfaction with your business and their loyalty to your brand. Net Promoter Score is used … Continue reading How Loyal are your customers?

How important are existing customers to your business? Do you know?

How important are existing customers to your business? Do you know? Who doesn’t want a good base of individuals or businesses who are loyal, regular, repeat customers. We all do surely, it makes sound business sense. But do you know how important existing customers are to you business? Are you confident that you are placing … Continue reading How important are existing customers to your business? Do you know?

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About Me

I’m Richard Milton, founder of e-nexus. A career long marketer, holding numerous senior marketing positions throughout my 20 plus years in the profession.

I spend my time working with business owners, managers and marketers to help them improve their marketing decisions, investments and impact.

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