No matter the size of your business every penny you spend & every hour you commit to your marketing has to count towards you achieving your business goals. Promotion is an important part in your marketing efforts but ‘effective marketing’, the entire marketing that satisfies the needs of your customers is so much more. You … Continue reading Marketing is so much more than promotion
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6 questions you should be asking your marketing team
As a business owner, what are the key questions you should be asking those responsible for your marketing? What should you ask to get a better understanding on how marketing is contributing to the success of your business? 1 - How are we measuring the performance of our activities?Show me the results. How many leads … Continue reading 6 questions you should be asking your marketing team
Who are your top customers by Profit or Life Time Value?
Have you ever stopped and calculated who are your best customers? It sounds simple but how often do you identify and rank the customers who drive the most profit for your business? Ranking these customers from highest to lowest by Profit or Life Time Value lets you see which individuals or groups drive an outsized … Continue reading Who are your top customers by Profit or Life Time Value?
How Loyal are your customers?
What do your customers think of your business? Would they recommend you, your products or services to their family and friends? At e-nexus we often talk to our clients about calculating the Net Promoter Score (NPS). Gauging your customer’s overall satisfaction with your business and their loyalty to your brand. Net Promoter Score is used … Continue reading How Loyal are your customers?
8 ways to measure, monitor and enhance your marketing
There are so many readily available systems and processes for you to use when measuring, monitoring and enhancing your marketing impact. Here are some examples from us at e-nexus, including: • Adding a web analytics tool e.g. Google Analytics to your website to track and monitor your website performance. Are you reaching the right audience … Continue reading 8 ways to measure, monitor and enhance your marketing
How important are existing customers to your business? Do you know?
How important are existing customers to your business? Do you know? Who doesn’t want a good base of individuals or businesses who are loyal, regular, repeat customers. We all do surely, it makes sound business sense. But do you know how important existing customers are to you business? Are you confident that you are placing … Continue reading How important are existing customers to your business? Do you know?
How much is marketing contributing to your business. Do you know?
Given the availability of data and insight within all organisations, there has never been a better time to measure and regularly monitor the performance and impact of your marketing. Now is the time to identify what works, what could work better and what you should stop to ensure you get the most out of the … Continue reading How much is marketing contributing to your business. Do you know?