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How Loyal are your customers?

What do your customers think of your business? Would they recommend you, your products or services to their family and friends? At e-nexus we often talk to our clients about calculating the Net Promoter Score (NPS). Gauging your customer’s overall satisfaction with your business and their loyalty to your brand. Net Promoter Score is used … Continue reading How Loyal are your customers?

How important are existing customers to your business? Do you know?

How important are existing customers to your business? Do you know? Who doesn’t want a good base of individuals or businesses who are loyal, regular, repeat customers. We all do surely, it makes sound business sense. But do you know how important existing customers are to you business? Are you confident that you are placing … Continue reading How important are existing customers to your business? Do you know?

How much is marketing contributing to your business. Do you know?

Given the availability of data and insight within all organisations, there has never been a better time to measure and regularly monitor the performance and impact of your marketing. Now is the time to identify what works, what could work better and what you should stop to ensure you get the most out of the … Continue reading How much is marketing contributing to your business. Do you know?

Marketing is so much more than promotion

No matter the size of your business every penny you spend & every hour you commit to your marketing has to count towards you achieving your business goals. Promotion is an important part in your marketing efforts but ‘effective marketing’, the entire marketing that satisfies the needs of your customers is so much more. You … Continue reading Marketing is so much more than promotion

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About Me

I’m Richard Milton, founder of e-nexus. A career long marketer, holding numerous senior marketing positions throughout my 20 plus years in the profession.

I spend my time working with business owners, managers and marketers to help them improve their marketing decisions, investments and impact.

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