How much is marketing contributing to your business. Do you know?

Given the availability of data and insight within all organisations, there has never been a better time to measure and regularly monitor the performance and impact of your marketing. Now is the time to identify what works, what could work better and what you should stop to ensure you get the most out of the … Continue reading How much is marketing contributing to your business. Do you know?

8 ways to measure, monitor and enhance your marketing

There are so many readily available systems and processes for you to use when measuring, monitoring and enhancing your marketing impact. Here are some examples from us at e-nexus, including: • Adding a web analytics tool e.g. Google Analytics to your website to track and monitor your website performance. Are you reaching the right audience … Continue reading 8 ways to measure, monitor and enhance your marketing