As a business owner, what are the key questions you should be asking those responsible for your marketing? What should you ask to get a better understanding on how marketing is contributing to the success of your business? 1 –…
No matter the size of your business every penny you spend & every hour you commit to your marketing has to count towards you achieving your business goals. Promotion is an important part in your marketing efforts but ‘effective marketing’,…
Have you ever stopped and calculated who are your best customers? It sounds simple but how often do you identify and rank the customers who drive the most profit for your business? Ranking these customers from highest to lowest by…
What do your customers think of your business? Would they recommend you, your products or services to their family and friends? At e-nexus we often talk to our clients about calculating the Net Promoter Score (NPS). Gauging your customer’s overall…
There are so many readily available systems and processes for you to use when measuring, monitoring and enhancing your marketing impact. Here are some examples from us at e-nexus, including: • Adding a web analytics tool e.g. Google Analytics to…
How important are existing customers to your business? Do you know? Who doesn’t want a good base of individuals or businesses who are loyal, regular, repeat customers. We all do surely, it makes sound business sense. But do you know…
Given the availability of data and insight within all organisations, there has never been a better time to measure and regularly monitor the performance and impact of your marketing. Now is the time to identify what works, what could work…