As a business owner, what are the key questions you should be asking those responsible for your marketing? What should you ask to get a better understanding on how marketing is contributing to the success of your business? 1 - How are we measuring the performance of our activities?Show me the results. How many leads … Continue reading 6 questions you should be asking your marketing team
Have you ever stopped and calculated who are your best customers? It sounds simple but how often do you identify and rank the customers who drive the most profit for your business? Ranking these customers from highest to lowest by Profit or Life Time Value lets you see which individuals or groups drive an outsized … Continue reading Who are your top customers by Profit or Life Time Value?