Richard Milton Customer Loyalty, Effective Marketing, Marketing Performance, Marketing planning

6 questions you should be asking your marketing team

As a business owner, what are the key questions you should be asking those responsible for your marketing? What should you ask to get a better understanding on how marketing is contributing to the success of your business? 1 - How are we measuring the performance of our activities?Show me the results. How many leads … Continue reading 6 questions you should be asking your marketing team

Who are your top customers
Richard Milton Marketing Performance, Marketing planning

Who are your top customers by Profit or Life Time Value?

Have you ever stopped and calculated who are your best customers?  It sounds simple but how often do you identify and rank the customers who drive the most profit for your business? Ranking these customers from highest to lowest by Profit or Life Time Value lets you see which individuals or groups drive an outsized … Continue reading Who are your top customers by Profit or Life Time Value?

Richard Milton Effective Marketing, Marketing Analytics, Marketing planning

How much is marketing contributing to your business. Do you know?

Given the availability of data and insight within all organisations, there has never been a better time to measure and regularly monitor the performance and impact of your marketing. Now is the time to identify what works, what could work better and what you should stop to ensure you get the most out of the … Continue reading How much is marketing contributing to your business. Do you know?