As a business owner, what are the key questions you should be asking those responsible for your marketing? What should you ask to get a better understanding on how marketing is contributing to the success of your business? 1 - How are we measuring the performance of our activities?Show me the results. How many leads … Continue reading 6 questions you should be asking your marketing team
How Loyal are your customers?
What do your customers think of your business? Would they recommend you, your products or services to their family and friends? At e-nexus we often talk to our clients about calculating the Net Promoter Score (NPS). Gauging your customer’s overall satisfaction with your business and their loyalty to your brand. Net Promoter Score is used … Continue reading How Loyal are your customers?
How much is marketing contributing to your business. Do you know?
Given the availability of data and insight within all organisations, there has never been a better time to measure and regularly monitor the performance and impact of your marketing. Now is the time to identify what works, what could work better and what you should stop to ensure you get the most out of the … Continue reading How much is marketing contributing to your business. Do you know?