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life time value

Who are your top customers

Who are your top customers by Profit or Life Time Value?

May 15, 2022 by Richard Milton

Have you ever stopped and calculated who are your best customers?  It sounds simple but how often do you identify and rank the customers who drive the most profit for your business? Ranking these customers from highest to lowest by Profit or Life Time Value lets you see which individuals or groups drive an outsized … Continue Reading

Categories Marketing Performance, Marketing planning

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