Individuality Swimming

Our Client

Our Client Individuality Swimming was established in 2002, providing small group swimming lessons for children and one to one swimming lessons for children and adults at a range of pools across Bournemouth, Christchurch, Poole and the surrounding area.

Our brief

Individuality Swimming approached e-nexus about supporting their on-going social media management, social media advertising to grow the reach of the business and their regularly newsletter to existing clients to support both their growth of the business and retaining existing clients.

Our solution

• Social media proposition document to agree focus of social media activity, tone of voice plus style of social media posts
• Management of Facebook and Instagram accounts
• Daily posting across social media platforms
• Content ideas for Individuality Swimming to approve
• Creation of static graphics for social media
• Creation of animated graphics for social media
• Managing advertising across Facebook and Instagram
• Setting targeting for advertising plus creation of artwork for adverts
• Social media reporting highlighting previous month’s performance plus suggestions moving forward
• Client response on social media
• Regular communication with Individuality Swimming
• Manage email marketing system
• Create email newsletter template plus content writing
• Tagging and tracking of links and graphics for measuring performance
• Sending of email newsletter plus reporting on performance
• Managing of email subscribers